Vanessa suggests three overlapping options:
- Tell your company story
- Tell your product story
- Tell your personal story
You can find Vanessa’s article here: why your story should be your marketing strategy
And, given story telling seem s to be a mini theme this week, don’t forget to check the post below for a critical take on ‘making’ stories.
Adrian Burns is part of a team supporting the West Midlands community of interiors & lifestyle companies. Find out more at www.ilfutures.co.uk