Thursday, 31 May 2012

Tight budget? Create a marketing strategy for free

In our workshops with small businesses, it is frequently clear that there is little if any budget for marketing. One thing they can do, points out Vanessa Merit Nornberg, is to develop a narrative that becomes a cost-free marketing strategy.

Vanessa suggests three overlapping options:
  1. Tell your company story
  2. Tell your product story
  3. Tell your personal story

You can find Vanessa’s article here: why your story should be your marketing strategy

And, given story telling seem s to be a mini theme this week, don’t forget to check the post below for a critical take on  ‘making’ stories.

Adrian Burns is part of a team supporting  the West Midlands community of interiors & lifestyle companies. Find out more at

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