Here
are the 4 Ds of effective brand positioning:
(1) Brand definition – telling the customer clearly what market the company is in.
(2) Clear differentiation – making sure the customer knows why the company’s offering is different and more beneficial to them.
(3) Deepening the brand – know as much as possible about the company’s customers and their goals and make sure the products and offerings are relevant to them.
(4) Defending the brand – small companies have to be flexible to compete with bigger brands. Review and evolve the brand over time.
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Adrian Burns is part of a team supporting the West Midlands community of interiors & lifestyle companies. Find out more at ILFutures
(1) Brand definition – telling the customer clearly what market the company is in.
(2) Clear differentiation – making sure the customer knows why the company’s offering is different and more beneficial to them.
(3) Deepening the brand – know as much as possible about the company’s customers and their goals and make sure the products and offerings are relevant to them.
(4) Defending the brand – small companies have to be flexible to compete with bigger brands. Review and evolve the brand over time.
Follow adrianilfutures
Adrian Burns is part of a team supporting the West Midlands community of interiors & lifestyle companies. Find out more at ILFutures
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