Just because people lose their hair or the knack for doing the lambada, doesn’t mean they've lost their sense of style and taste! Yet, too many objects aimed at making life more comfortable for the older generation could, at best, be described as utilitarian if not downright ugly.
So, any encouragement of attractive design and function in products for the ageing population – who have money to spend we are told - –is to be welcomed.
Domus Academy – post graduate Design School in Italy – is collaborating with the LN-A Foundation in an international competition that aims to stimulate and reward “the design of a new generation of products with a high aesthetic worth and performance to meet the needs” of this key market.
Conveniently, there are two entrant categories: professional and student. Group entries are allowed. First prize is €3,000, second €2,000 and third €1,000. The six winning designs will be prototyped.
Deadline for registration of designs: 3 July 2012.