Word-up! 'Six design myths (and one fact)' from Design Week

John Spencer, co-founder and creative director of Spencer du Bois tells it like it is in Design Week.

Myth: The logo is dead

Myth: ‘A brand is a promise wrapped in an experience…’

Myth: Young designers have all the best ideas

Myth: There are ‘creative types’ and there’s everyone else

Myth: Brainstorming works

Myth: Research wins over instinct

Fact: Good design is honest

John has some thought-provoking and entertaining things to say about each of the above. Though, I do disagree with his writing off brainstorming! For the full text see here

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Adrian Burns is part of a team supporting  the West Midlands community of interiors & lifestyle companies. Find out more at ILFutures