Pep up your marketing effectiveness with a quick self-diagnosis

Positioning helps you to define how your company creates value in the market place and how it is different from the competition. If you haven't given that some thought for a while, then it's time to do so. Here are four questions to get you started:

1. What sets your product, service and company apart from your competitors?
2. Where are the growth opportunities in your market and what trends will impact in the short, medium and long term?
3. How are you differentiating your products and services from the competition?
4. How have you defined and communicated your unique selling points?

Adrian Burns is part of a team supporting  the West Midlands community of interiors & lifestyle companies. Find out more at www.ilfutures.co.uk

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