Monday, 14 May 2012

Back of the net - Branding - it's all in the game

The foundations of successful branding shares a lot with  the winning principles of competitive gaming. So reckons Rishi Dhir  in a very readable and thought-provoking article.

The five principles:
  1. make it challenging
  2. make it competitive
  3. make it rewarding
  4. allow continual discovery
  5. incentivise collaboration
You can find our original  post about  Rishi Dhir's article with link here


Adrian Burns is part of a team supporting  the West Midlands community of interiors & lifestyle companies. Find out more at www.ilfutures.co.uk

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